The LIV Golf League has announced its first official team sponsor, with the Majesticks GC team being backed by leading crypto exchange company OKX.
The sponsorship deal will see team members Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield and Laurie Canter (who is a temporary injury replacement for Sam Horsfield) sport the OKX logo on the team kits. Through the partnership, the team and OKX will work together to offer innovative engagement opportunities and fan experiences to a global audience at the league’s tournaments in US, Europe, the Middle East and Asia.
OKX is no stranger to investing in the sporting world, with the company already having long-term partnerships with the McLaren F1 Team and English Premier League champions Manchester City.
Haider Rafique, OKX’s Chief Marketing Officer, said: “Golf captivates people around the world, however, its reach can be magnified if we dare to think big about fan engagement, inclusivity and truly unique partnership activations that use Web3 to amaze and inspire. This is what we’re shooting for with Majesticks GC, a top-tier team in the LIV Golf League that exemplifies our values and ambitions. We look forward to working with Majesticks on some very exciting things in the near future which will showcase our strengths.”
Majesticks GC co-captain Ian Poulter said: “Having been an OKX ambassador, I know that the company brings passion, technological expertise and creative thinking to everything it does. That’s why I’m so excited to welcome OKX as the first official global sponsor for Majesticks GC. We both have ambitions not only to win but to challenge the status quo. The partnership will result in some amazing experiences for fans to go behind-the-scenes with us as we pursue our mission to make a difference both on and off the course.”
Majesticks GC Team Principal James Dunkley added: “We are delighted to announce this groundbreaking partnership with OKX, which is the most innovative brand in Web3. We have worked with OKX previously through its sponsorship of Ian Poulter, and we’re excited to leverage its creativity and Web3 technology experience to create some great fan-focused activations.”
The Majesticks team will be wearing their new kit for the first time in competition with their appearance at next week’s LIV Golf event in Valderrama, and then at the Centurion Club in Hertfordshire the following week for LIV Golf London, which takes place from July 7-9.